SUNDAY, October 5, 2008
10:00-2:00 pm CMDSM/CMDSS Exam (Approved Applicants Only)
10:30-7:00 pm Conference Registration Hours
10:30-4:00 pm MAILCOM Delegate Welcome & Network Center
12:30-1:30 pm Conference Kickoff & Orientation Lunch: Networking Is Your Key To Leadership by Lance Humphries, CMDSM, MAILCOM Managing Director
As MAILCOM's Managing Director, Lance Humphries,CMDSM has his hand on the pulse of the industry. A former U.S. Marine who managed military mail and a banking industry executive who rose to Vice President of Mail Systems, Lance stays in touch with thousands of mail professionals each year in his leadership role at MAILCOM. Who better to discuss the value of networking in professional development than the man who also serves in MSMA and on the Mailers Technical Advisory Committee? In this exclusive kick-off presentation, Lance shows managers how to get the most from their industry contacts and how networking is the key to developing your leadership capabilities.
1:45-2:45 pm Seminars Round One
3:00-4:00 pm Seminars Round Two
4:00-7:00 pm Exhibition Hall Hours
4:00-4:45 pm Refreshment Break In Exhibition Hall
5:00-6:00 pm Seminars Round Three
7:00-10:00 pm MAILCOM’s Gala Reception (Top of The Riviera)

MONDAY, October 6, 2008
7:00-5:00 pm Conference Registration
7:30-9:00 am Leadership Breakfast
9:00-10:00 am Morning Keynote: "YES I CAN" The story of Notre Dame Legend Rudy Ruettiger Against all odds on the gridiron, Daniel “Rudy” Ruettiger in twenty seven seconds carved his name into history books as perhaps the most famous graduate of the University of Notre Dame and the subject of the blockbuster film, RUDY. The son of an oil refinery worker and third of 14 children, Rudy rose from valleys of discouragement and despair to the pinnacles of success. It took years of fierce determination to overcome obstacles and criticisms, yet Rudy achieved his dream -- to attend Notre Dame and play football for the Fighting Irish. As fans cheered RU-DY, RU-DY, he sacked the quarterback in the last 27 seconds of the only play in the only game of his college football career -- and was the only player in Irish history to be carried off the field on his teammates’ shoulders. In this exclusive presentation for MAILCOM, you will hear Rudy portray the human spirit that comes from his personal experiences of adversity and triumph -- and come away knowing you can accomplish anything in your career and life if you don't give up.
10:00-4:00 pm Exhibition Hall Hours
10:00-10:45 am Exhibition Hall Free Time
10:45-11:45 am Intelligent Mail Barcode Implementation Executive Roundtable Moderated by Francis Ruggiero, Chief Editor, MAIL: The Journal of Communication Distribution
A 23-year observer of the mail communications industry, Francis Ruggiero has witnessed first hand the profound changes that have taken place in mail communications. As Chief Editor of MAIL Magazine, he guides the leading industry magazine's editorial coverage of postal and mail management issues. In this special presentation, Francis offers insider insights on implementing the Intelligent Mail Barcode, then invites a panel of executive experts to discuss how they are addressing the pressing issues in meeting IMB requirements. A comprehensive hand-out is included. No matter where your organization is on implementing IMB, this presentation is a must for those looking to take full advantage of Intelligent Mail.
11:45-1:00 pm Lunch (Food Court)
12:45-1:45 pm Seminars Round Four
2:00-3:00 pm Seminars Round Five
3:00-3:30 pm Refreshment Break In Exhibition Hall
3:45-4:45 pm Seminars Round Six
5:00-6:00 pm Seminars Round Seven
7:30-10:00 pm MSMA’s HOSPITALITY PARTY
(all attendees invited)

TUESDAY, October 7
7:00-4:00 pm Conference Registration
7:30-8:30 am Continental Breakfast
8:30-9:30 am Morning Keynote: The Ins & Outs of Intelligent Mail Barcoding, presented by Tom Day, U.S. Postal Service Senior Vice President, Intelligent Mail & Address Quality
Business mailers must implement the new Intelligent Mail Barcode and who better to fill in the details than the man responsible for the program! Thomas Day was named senior vice president of Intelligent Mail and Address Quality in June 2007 and he is leading the Intelligent Mail Barcode and address management implementation -- the new generation of mail automation. Tom is responsible for setting new standards for customer forms, coding, reading and mailer participation regarding the information placed on all types of mail including envelopes, packages, trays, sacks and pallets. His responsibilities involve close coordination with engineering, operations, marketing, finance and information technology. A 24-year postal veteran who reports directly to the Postmaster General. Tom is a third-generation postal employee who previously served as an officer in the U.S. Army. He is a graduate of the U.S. Military Academy at West Point, where he earned a Bachelor of Science degree in engineering.
10:00-1:30 pm Exhibition Hall Hours
9:45-10:45 am The Fundamentals of Mail presented by Laine Ropson, CMDSM, MQC, President, Ropson & Associates
A veteran industry manager and one of MAILCOM's most popular speakers, Lane Ropson knows mail communications from the mailer's perspective and shares this experience for the benefit of all managers looking to excel in postal mail management. In this special presentation, Laine explains the basics of mailing including the rudiments of classification (eligibility), processing categories (sizes), addressing and move update, postage payment methods, Intelligent Mail Barcode implementation, and related issues. This is a great opportunity for new managers or veterans looking to reinforce their postal knowledge.
11:00-12:00 pm Seminars Round Eight
11:45-1:15 pm Lunch (Exhibition Food Court) with a special presentation on Professional Certification & You, by Karen Cornelius, CMDSM, Vice President of Education, MSMA
Are you ready to take the next step in your professional development and receive your professional credentials. Karen Cornelius will show you how to get started toward earning the highest professional designations in the industry -- Certified Mail & Distribution Systems Manager (CMDSM) and the Certified Mail & Distribution Systems Supplier (CMDSS). Karen brings a wealth of mail industry experience and enthusiasm to the table as the Regional Operations Director for Pitney Bowes Management Services and as the Vice President of Education for the Mail Systems Management Association. This informative, half-hour presentation begins at 12:30 pm and will get you started on the path of professional accomplishment!
1:30-2:30 pm Seminars Round Nine
1:30 pm Exhibition Hall Closes
2:45-3:45 pm Seminars Round Ten
4:00-5:00 pm Seminars Round Eleven